Post by account_disabled on Dec 23, 2023 23:38:54 GMT -5
It has been roughly two years since the big "Facebook" boom broke out in the Czech Republic. Not only individuals, but also companies began to move and present themselves more on Facebook. Advertising agencies seized the opportunity and started using Facebook as another medium for promotion. Let's see together how PPC advertising works on Facebook and what benefits it has for us. Facebook's traffic in the US has already surpassed that of Google several times. Isn't it some kind of signal for us - advertisers? Facebook already has over six hundred million users worldwide, of which there are three million in the Czech Republic! On the one hand, it is a social network where we connect with acquaintances, friends or companies, but on the other hand, we have an excellent advertising tool in front of us.
I admit that this view is a B2B Email List bit of an occupational disease . So shouldn't we think about using Facebook's advertising potential even more , using PPC advertising? image Graph of the development of active Facebook users. Source: Facebook. Who can use PPC ads on Facebook? Everyone . Don't you believe? You don't even need to have your own website to promote your company online with PPC Facebook ads. You can target an advertising message to a fan page or even just to an event from a fan page. Where do PPC ads appear on Facebook? Advertising messages on Facebook are displayed together with an image, so we have a better chance of engaging users at first glance. We can always find them when viewing the profile, whether it is our own or one of our friends, and also, for example, in applications. In short, no matter where you click on Facebook, advertising will accompany you.
image This is what commercial messages look like on Facebook. Have you seen ads with the "like" option somewhere ? You saw that well. You must be wondering why we can "like" an ad somewhere and not somewhere! If we create a PPC ad from the same account from which we manage and target the fan page, the thumbs up to click "Like" will always appear there. The condition for a "like" under an ad is therefore a fan impact page and the same administrator for both the page and the ad . How to set up PPC campaigns on Facebook? If you have experience with PPC campaigns for search engines and the contextual network and want to try PPC on Facebook, then go for it! You will mainly enjoy other targeting and setting options.
I admit that this view is a B2B Email List bit of an occupational disease . So shouldn't we think about using Facebook's advertising potential even more , using PPC advertising? image Graph of the development of active Facebook users. Source: Facebook. Who can use PPC ads on Facebook? Everyone . Don't you believe? You don't even need to have your own website to promote your company online with PPC Facebook ads. You can target an advertising message to a fan page or even just to an event from a fan page. Where do PPC ads appear on Facebook? Advertising messages on Facebook are displayed together with an image, so we have a better chance of engaging users at first glance. We can always find them when viewing the profile, whether it is our own or one of our friends, and also, for example, in applications. In short, no matter where you click on Facebook, advertising will accompany you.
image This is what commercial messages look like on Facebook. Have you seen ads with the "like" option somewhere ? You saw that well. You must be wondering why we can "like" an ad somewhere and not somewhere! If we create a PPC ad from the same account from which we manage and target the fan page, the thumbs up to click "Like" will always appear there. The condition for a "like" under an ad is therefore a fan impact page and the same administrator for both the page and the ad . How to set up PPC campaigns on Facebook? If you have experience with PPC campaigns for search engines and the contextual network and want to try PPC on Facebook, then go for it! You will mainly enjoy other targeting and setting options.