Post by account_disabled on Feb 20, 2024 3:59:15 GMT -5
The of Moz. Almost every consultant or inhouse SEO will be asked at some point to investigate an organic traffic drop. Ive investigated quite a few so I thought Id share some steps Ive found helpful when doing so. Is it just normal noise Before you sound the alarm and get lost down a rabbit hole you should make sure that the drop youre seeing is actually real. This involves answering two questions A. Do you trust the data This might seem trivial but at least a quarter of the traffic drops Ive seen were simply due to data problems.
The best way to check on this is to sensecheck other metrics that might be Greece Mobile Number List impacted by data problems. Does anything else look funky If you have a data engineering team are they aware of any data issues Are you flatout missing data for certain days or page types or devices etc. Thankfully data problems will usually make themselves pretty obvious once you start turning over a few rocks. One of the more common sources of data issues is simply missing data for a day. B. Is this just normal variance Metrics go up and down all the time for no discernible reason.
One way to quantify this is to use your historical standard deviation for SEO traffic. For example you could plot your weekly SEO traffic for the past months and calculate the standard deviation using the STDEV function on Google Sheets or Excel makes this very easy to figure out if a drop in weekly traffic is abnormal. Youd expect about of weeks to be one standard deviation below your weekly average just by sheer luck. You could therefore set a onestandarddeviation threshold before investigating traffic drops for example but you should adjust this threshold to whatever is appropriate for your business. You can also look at the standard deviation for your yearoveryear or weekoverweek SEO traffic if thats where youre seeing the drop i.e. plot your.
The best way to check on this is to sensecheck other metrics that might be Greece Mobile Number List impacted by data problems. Does anything else look funky If you have a data engineering team are they aware of any data issues Are you flatout missing data for certain days or page types or devices etc. Thankfully data problems will usually make themselves pretty obvious once you start turning over a few rocks. One of the more common sources of data issues is simply missing data for a day. B. Is this just normal variance Metrics go up and down all the time for no discernible reason.
One way to quantify this is to use your historical standard deviation for SEO traffic. For example you could plot your weekly SEO traffic for the past months and calculate the standard deviation using the STDEV function on Google Sheets or Excel makes this very easy to figure out if a drop in weekly traffic is abnormal. Youd expect about of weeks to be one standard deviation below your weekly average just by sheer luck. You could therefore set a onestandarddeviation threshold before investigating traffic drops for example but you should adjust this threshold to whatever is appropriate for your business. You can also look at the standard deviation for your yearoveryear or weekoverweek SEO traffic if thats where youre seeing the drop i.e. plot your.